Internet Marketing - Why Should I Use the Internet to Market My Business?

The internet is the fastest growing market in the world.  There are over 2.4 million internet users in Ireland. With only 4.1 million people, that’s over the half the population in your geographic area who could potential be reached through internet marketing or SEO.  Just because you have a store front business doesn’t mean you can afford to ignore this vast marketing potential.  It is estimated more people use the internet to look for goods and services than use the phone book now. The web is going to continue to grow as a resource, particularly since internet capable phones are becoming more and more popular.A local business may rely on local customers.  However, with the explosion of online products and services more and more people are turning to the internet to look for products and services.  All of the major search engines include a business locator option.  This means users can use the search engine to find all the business in their area which might sell the goods or services they are looking for.  Then, with the click of a button they can see if that business is in their area and even locate the business on a map (with directions to it).   This service by the search engines has nothing to do with your website and everything to do with how your site is utilising internet marketing techniques.  If the search engines do not know your business exists, they can’t very well point customers to your location.  Another aspect to internet marketing is how well you are placed on the search engines, how high your site is listed when people are searching for business of a similar sort.  If your website does not place well with the various search engines, potential customers will be looking at other businesses first. Make sure your website is properly marketed and optimised to rank high on the major search engines.  It isn’t enough to just have a website.  You have to market your website on the internet effectively.  Using effective internet marketing can help even local business attract new customers.  But in order to be effective you need to be savvy about how the internet works and how to get the best results from the major search engine searches. Internet users are potential customers, but only if your marketing to them.