The Way Internet Marketing has Shaped Up With The Passage of Years

Jun 28
09:27

2011

Karan  G Gupta

Karan G Gupta

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The only thing is that, finishing as high as possible on the first page will lead to an increase in traffic. No one really knows for sure how search engines work. They use complex algorithms to the processes are constantly evolving to remain at the forefront. The game, of course, is a constant struggle between the sites, which are the absolute value of the visitors and the ever increasing number of websites created simply to "get rich quick" schemes. After all, the Internet has become a new challenge for entrepreneurs of all kinds of tricks and out and out thieves.

 

Why focus on Google? So let's step back a moment and ask "why" is it necessary to focus on Google because it is the king of the world, research, monitoring a location close to 80% of the market for Internet search. Go to the Google site and you will see that they see their task as "to organize the world's information and make it universally accessible and useful." Co-founder of Google Larry Page, said, "the search engine would be ideal understand exactly what you mean and give back what you please. "Internet technology has opened the door to billions of people looking for something, and Google ranks the websites to help users to Internet to find what they need. The takeaway from this discussion is: if you have a website that meets the needs of Internet users, Google will find you.'s philosophy is based on Google ten key principles which the first is "to focus on the user and all else will follow."

 

If you build it, will they come? Unfortunately, many website owners spend more time trying to beat Google at its own game than they do by focusing on user needs. They spend an undetermined amount of time looking for tips that will bring users to their site. They can not spend time to assess the needs of potential users and to ensure that the content of their websites address these needs. You may remember the movie "Field of Dreams" which was released in late 1980. In an Iowa farmer walking through a cornfield hears a voice whispering to him: "If you build it, he will come."

 

Too many websites Sticky: Lessons to be learned is simple. If you build a quality site, visitors will come. It may take time to get "discovered" and there are some aspects of SEO, you can use to speed things up, but finally, a quality site that will attract visitors if it has intrinsic value. What's more, they not only come, they will. Quality sites are "sticky" - visitors do not take a few seconds and then press the back button on your browser to exit the site. If you are truly interested in increasing traffic, remember the "why" a Google search does what it does and focus on users and their needs. As Google says, "if you do that, everything else will follow.

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