Effective and affordable SEO service hinges on the capacity to harness the full potential of basic and advanced strategies and tactics. Are you aware of what needs to be done to get your site on overdrive?
There are important costs considerations that you need to include in the SEO equation when discussing the performance parameters with your Toronto SEO company. Just like what we know about free lunches, there are no such things as freebies when it comes to link building.
So, how should you approach the investment options for the search engine optimization of your corporate website? Of course, seasoned business owners would not readily opt for the most affordable SEO services that come around. To lead you through the entire process, let us consider one specific concern – link building. In this article, we will define how you can be able to approach the investment concerns of link building.
Consider this business scenario. Let us assume that you have allocated $2,000 budget and 60 man-hours for the link building campaign of your company. Thus, your primary objective is to undertake the appropriate SEO strategies and tactics that can give you the link juices you need for your site.
Determine where your company stands
In determining the optimal way of utilizing the budget for the link building campaign, your company will have to take into account a lot of variables. You also have to assess and consider various link building techniques and decide which techniques are appropriate for your business. Your choice will also be dependent on which stage of the SEO development your company is currently in.
Here are the questions that you need to answer before you launch your link building campaign:
Submissions to Top-Tier Directories
This is obviously the logical first step if you are starting from scratch. It is wise for you to conduct some research so that you don’t end up with those spammy directories. Of course, your best choices are the leading paid directories with proven link passing options – Business.com, Best of the Web, JoAnt and Yahoo!. This will easily cost you at least $800. This is on top of the renewal charges that you will have to pay annually.
While it is essential that you submit to top-tier paid directories, you must remember that this does not necessarily mean that you have already accomplished the goals of your link building campaign once you have completed the task.
A better approach would be to submit to top-tier paid directories over a period of a few months, and interspersed with other innovative link building strategies. While you are going through this phase of your link building campaign, it is essential that you watch out for those episodes of sudden peaks in your backlinks which are immediately followed by a sudden lull in the generation of new links.
There are other link building techniques that you need to cover and discuss in detail with your Toronto SEO company. These may include PR for links, viral marketing or linkbait and buying of links. At the end of the day, it is essential that you carefully take stock of your current circumstances and your needs and requirements so that you maximize the full potential of your link building campaign.
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