Google and the other major search engines say you have to meet their standards in order to get your Web site at the top of the search results. Many clever Web marketers claim to have figured out how to get around these restrictions, and will charge you a pretty penny to find out how to use their tricks to boost your Web site's position. This article will tell you everything you need to know about working around the search engines' rules.
As you try to make money online and draw more traffic to your Web site, you've learned that the main thing you need to do is to get your pages listed in the first page or two of search results on the major search engines, including Google. You have also found that Google leads the way, and the other major search engines quickly follow, in staying ahead of all the "tricks" that Web marketers come up with in order to boost your Web site's position in the search engine list, coming up with one rule after another to work against the latest Search Engine Optimization (SEO) techniques. Still, there are many self-proclaimed experts selling one system or another to help you beat Google at this game.
So, here is everything you need to know about getting around Google's restrictions:
Don't!
That's all you need to know. Really! If you're looking for ways to beat the system – If you think Google is "the enemy" that you need to get past on the road to success – you can stop reading now.
Still reading? Good! Let me show you why you need learn to work with Google and the other search engines, rather than against them.
Prepare to reset your thinking.
(Please bear in mind for the rest of this article that "Google" really represents all search engines. Google has the largest impact on us Web marketers, because they account for most of the Web searches on the entire Internet and, not coincidentally, the strictest rules about what it takes for a Web site to be listed high on their search results. But pretty much the same rules that apply to Google will apply, sooner or later, to all the major search engines.)
Despite what you may have inferred from some shady operators purporting to provide search engine optimization services, Google is not trying to keep you from succeeding. Google is not trying to impose their own sense of what the Web should be.
Google is not the enemy.
Google is trying to present users with a list of Web sites that are actually relevant to what the user is looking for.
You want the users who end up looking at your site to be happy they found it, don't you? You don't want them to see your site and immediately click the "back" button because your site was not what they were looking for, do you?
If you really could apply all the tricks to get your Web site in the top of the search engine listings – even when it doesn't deserve to be there – you will simply end up attracting all the wrong visitors. You might get more visitors than you would otherwise, but you will not get more sales. Most of your visitors will simply leave your Web site as soon as they see that it is not what they were looking for.
And even if a very few of them might have been interested in what you have to sell, even if it was not what they were looking for at the moment, they won't buy it from you now, because you've made them angry. You've tricked them with your deceptive search engine optimization methods.
Maybe you can use a blast of pop-ups to catch the visitors who try to leave your site. Think that will soothe their anger?
I hope it is becoming obvious to you now: Those who promote deceptive techniques to get around the search engines' rules are the enemy.
Take another look at what Google is trying to do with their rules and guidelines. They are trying to make sure that the visitors who find your site are actually happy to find it.
Google is your friend!
Rather than try to get one past Google, you should be studying what Google tells you they are looking for in a Web site. That is the way to get your site to the top of the results list for the keywords your users are searching for.
Read the information in http://www.google.com/support/webmasters/bin/topic.py?topic=8522 Creating a Google-friendly site This is more than just a gold mine, this is a stack of gold bricks sitting on the street corner with a sign saying "take as many as you want!"
So don't pay to get around Google. That's just paying to bring the wrong visitors to your site, and making them angry while you're at it. Take what Google offers you for free, and let Google and the other search engines work for you to bring in the targeted traffic you actually want.
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