The importance (or not) of back-links in SEO marketing

Articles about search engine optimization often say you need a lot of links back to your site to get listed on page one of Google.The claimed importance of the back link leads erstwhile web marketers on a wild goose chase, hunting down every link exchange program in existence. Some even go so far as to find sites with a Google high page rank, and email the site's owner begging for a reciprocal link (i.e. you link to them, they link to you).The thing is, reciprocal links cancel each other out (in effect). One way back links are far more effective, and the only useful type of back link in terms of SEO positioning.So the real question is, how important are back links to you? Do you actually need a back link to get onto page one of Google?The answer may surprise you. You don't need a high pank rank, or a lot of back links, to get onto page one of Google. I've proven this over and over again.In fact, the whole concept of high search engine ranking is misunderstood. You're almost certainly on the first page of all major search engines for a particular set of key words. The real challenge is to get there with the search terms of your choice.But the important point to note is, you can get your site onto page one of Google with no back links at all. And with a page rank of zero.It's very difficult to get effective back links from enough sites to make a difference. Most web site owners don't have the time or patience. There are better ways to get your site onto page one in Google. For example...

• Get specific. Focus your entire site on a single topic
• Choose your domain name wisely
• Pay careful attention to your page content

You'll find more information about search engine optimization on my site...http://asureimage.com/search-engine-optimisation