2013 Y-3 Enrolled Traits and Merits of Both Sides

The traditional sporting brand, Adidas, could show itself on the Fashion sheet owing to the black magician who is the creative director of Y-3. Since then, sporting clothes step into the official occasions. This season, under the influence of dancing trend, the creative director cooperated with the brand designing director of Adidas to put a new set of unique Y-3 series. An entirely new illustration expressed in Y-3 series based on its unique ideas ranging from disco in New York to the elegant tango in Argentina. The entirely new brand Y-3 gave to birth in 2002 on the foundation of the cooperation of the mutual reliance on two parts and it is a brand combining merits of two sides. Totally different two brands put a new sporting and fashionable brand clothes to the market based on different ideas towards fashion and views, and skills on craft. The basic requirements towards visual sense of both sides being accordant and very intimate close cooperative relations enabled this idea to come true. In terms of cooperative relations of two companies, the development of Adidas for Yohji Yamamoto which is an entire item construe in on the way. The firm position of Y-3 owing to the Adidas sports style designed by Yohji Yamamoto. The Y-3 group company operated and managed the sports style division of Adidas in terms of management structure of the company. On the designing, Yohji Yamamoto was the designing director of Adidas sports style division, and Michel who was the art director in the group company was the responsible for the connecting between the Adidas and Yohji Yamamoto. Both Yohji Yamamoto head office in Tokyo and Adidas head quarters have set up Y-3 design studio, and design staff of both sides cooperated closely and decided the final design scheme out of numeral communications. In these mixed combinations, Adidas was the ancestor of sporting shoes and Yohji Yamamoto was the design master in fashion circle. The current Y-3 was the fusion based on their respective professional knowledge and skills. One example has been set by Y-3 to prove that sporting elements can find a way in the fashion circle.
The performance series, originals and style are three main series as the brand of Adidas. Usually people confused that why there are several logos of Adidas. It is unlike the Nike which almost all the products are printed by swoosh. It is necessary to make distinguish among several Adidas logo types.
On the part of Adidas brand, generally speaking, it has three main brands which are Adidas Original, Adidas Style and Adidas Performance respectively. And the public are familiar with the Adidas Performance. In this way there are three logos of Adidas accordingly. The Adidas classic series is represented by the clove logo, fashionable style series is showed by round and half enclosed three-strip and performance series is expressed by the three-strip.
There is a special meaning in the three Adidas logos respectively. The clove logo representing a blooming flower is the idea shared by most of people. The reason lies in its shape. And its meaning was distorted by the people as the symbol of the Olympic spirit.