Do You Like Winning Running Shoes through Breaking Ices

The 2012 new Colima Cool Breeze series of running shoes of Adidas running was launched officially on April 11, 2012. A famous actor, Yao Chen and the Beijing Olympic boxing champion, Zou Shiming were invited to jointly open the new season all Adidas 360-degree breathable and cool running journey. In Adidas's one hundred stores, the breaking ice and winning cool breeze running shoes interactive activity is going to be promoted from April 14, and they would like to invite consumers nationwide to participate in.

In the meantime, the "Indiana Jones" mobile game is going online, and runners will be offered with the cool running that is full of interests. As for the running sport, marketing activities of this series are concrete displays of the brand idea named "try your best" of Adidas. The 360-degree cool and breathable running is a lifestyle that is healthy and positive, and it's purpose is to push this way to get development and popularization in our country.

Adidas 360-degree breathable and cool running release conference began with a propaganda film, which was jointly shot by the international superstar David Beckham, NBA "the most valuable player" Derrick Rose, "the world football player" Ligonier Massey, the Olympic "Asia boxing champion" Zou Shiming and a queen of the song circle, Katie perry. The fresh breeze running shoes of Colima Cool have been highly recommended by Zou Shiming and Yao Chen these two stars at the conference. They did not hesitate as well even though they faced the frozen running shoes. They eventually got the Adidas refreshing breeze running shoes of Colima Cool Fresh Ride what they hoped because of succeeding in using their talents to break the ice.

Zou Shiming also shared his shooting experience of the propaganda film on the scene. It was said by him that cooperating with various fields' superstars was an impressive experience. "More people are going to experience the boundless joyfulness if they can be persuaded to take part in running through this set of promotion video". "When shot the film, I was fortunate to feel the refreshing breath running shoes of the new Colima Cool ahead of time, which kept my feet dry and comfortable all along", added him. The new season Adidas refreshing breeze running shoes deserve to be owned by each person who loves running.

The endorsement squad with lots of stars perfectly interpreted the brand spirit of Adidas "try your best", and it encouraged the world's young people to totally devote to the 360-degree breathable and cool running rank and explored the running pleasure. Adidas performance department's vice president Jenks Meyer said: "We are very pleased to continue to write the classic legend of Adidas Colima Cool, and bring sports enthusiasts with new refreshing breeze series running shoes". All people tried their best to create this classic style, which is appropriate for different levels of running enthusiasts, and they will enjoy a more comfortable running process with it.