Digital Transformation and the Significance of Digital Customer Experience (DCX). Read for more information.
According to Gartner, Businesses that embrace digital transformation will be able to spot opportunities and act in a matter of seconds. Vast, deep and yet a bedrock theme – Digital Transformation. From an entrepreneurial outlook Digital Transformation is about defining an innovative digital strategy, developing a technological architectural framework and practical execution of their strategy. In more straightforward terms it is the gap customer expectations and what an organizational deliverables and therefore it’s generally preferable to formulate the strategy with customer expectations as an initial yardstick.
Customers these days are very smart and impatient in terms of interaction. Digital Customer Experience (DCX) has been defined as the quality of the company and how a consumer encounters with the company’s products, services, and brand across all physical and digital touch-points. Customers today desire a swift and an exceptional DCX and suitable data in one place. As described by the Altimeter Group “Digital First” should be the mover guideline for the whole transformation schema. “Digital First” means that strategies for customer experience consider technology’s effect on behavior and expectations, not just the technology in and of itself.
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