How to Maximise Mobile Site Potential

Factors to achieve highest success rate in any corporate is defined by the right balance between efficient product development, aggressive marketing effort, value cultivation and adequate service support. To accelerate progression rate, cutting edge technologies are available to professionals for reduce redundant steps, increase scope and define new opportunities in limited time. In today’s context, there is no doubt that almost every business should go mobile by building mobile website, mobile app or even set up mobile campaigns to attract a new breed of consumers. However, in this topic, we are covering only on how to maximize the fullest functionality of mobile website. If this step is done well, you might see a long queue starting to form outside your store tomorrow.

Optimize text and graphic for easy readability. This should be the basic requirement of any mobile site that is developed. As mobile consumers are always on the go, we want to provide better convenience by limiting finger steps to just single directional scroll and disable two finger pinch to zoom context. Not only it helps to bring information clear at a glance, optimization can avoid potential open-ended link. Thumbnail graphic or tab can be used for for easy thumb access in the main page

Include functional feature to offer specific service to mobile consumers interested in your business. Integrated Google map can help users to map direction directly to your store from any tracked location. This is especially important to stores hidden behind main traffic. Leverage on this state of art technology helps to compete against rivals, bringing in more potential consumers than rivals who rented better physical and visible store location. More than necessary, include a ‘Call Us’ tab at the front page for customers to contact the store. It activates the phone dialer to call atuomatically without hassling consumers to key in the phone number from their memory. Consumers do appreciate small little thoughts like this to make their shopping a pleasant one.

Embed forms in mobile website for traditional buyers. This group of buyers may find mobile forms a more familiar feature to contact the store helper. Though it does not meet the final objective of having real time communication via mobile website, it caters mobile consumers for non-urgent request such as table reservation or feedback. More often, mobile messages are short, hence it is not recommended to design too many fields before allowing your customer to send in their e-mail. A simple subject title, selectable category and small structured message box is sufficient to meet the requirement. Embed e-mail tab should help to activate the phone’s mailing app to send long text and graphical e-mail.

If this is not within your area of expertise, there are many channels to get the best mobile websites done such as engaging web agency or use mobile website builder. Specialized mobile website builder is able to provide accurate steps for non technical personnel to execute their design on mobile site to actual deployment. Compared to engage web agencies, self-built mobile site often cost lesser than hiring professionals to give advice. Miscellaneous fee for setting up servers are saved as contents are hosted on their cloud server.