Benefits of Personalized Mugs

Personalized mugs have many benefits, which is why they are often used in marketing campaigns as promotional giveaways.

Mugs are available in a wide choice of materials, including ceramic, earthenware, bone china, frosted glass, metal, acrylic and even recycled plastic. Different styles of personalized mugs will appeal to different target markets, for example, contemporary latte mugs are ideal for a young audience, whereas traditional bone china mugs may be more appropriate for an older market.

Companies or organisations looking for inexpensive promotional items for giving to customers, prospects and employees often turn to personalized mugs. Their low unit cost makes them ideal for company events or trade shows where a large number of items are needed as giveaways

Unlike many other less valued promotional products, personalized mugsare rarely thrown away but kept for use in either the home or office. Most people enjoy a hot drink, which means that mugs are often used several times a day. This ensures that the company name, logo or brand message is seen repeatedly.

The large print area around a mug provides the perfect space for advertising. Compared to more costly traditional media such as television, radio or print, personalized mugs offer great value for money and a high level of exposure.

Personalized mugs also have the ability to deliver the all-important ‘wow’ factor through creative design. The latest eye-catching innovation is colour changing mugs, which reveal a logo when hot water is added.

Companies looking to keep their name in front of customers or prospective customers will benefit from the use of personalized mugs.