Promotional Products are a Time-Proven Way to Promote your Business

There are many promotional products that can help your company make more money. Using them properly can be an effective way to promote your company. Of course, for most companies promotional items are completely ineffective. It is not that these products are inherently bad. It is simply that they use them the wrong way. Here are 5 tips to help you avoid a similar fate:

#1) Figure out your goals
It is important for you to determine what kind of measurable response you want from the product. Most companies do not even consider this.  Take the time upfront to determine your measurable response upfront, and then measure your results. Remember; you need to get results from these products. It is not enough to just pass out cups with your company’s name on it. You want to give the people viewing the product a reason to actually buy your product or service.

#2) Plan in advance
At a minimum, you will need 2-4 weeks to order, receive and then to deliver the products. So you need to start thinking in advance of what kind of product you want and how many of them you want made.

#3) Package the product creatively
Do not just ship it in a box. Creative packaging can often enhance the overall experience for the people who get the product.  This contributes to giving the product a feeling of higher quality.

#3) Pick promotional products which have “legs”
This simply means it should be a product the recipient will use or see often. This is why everyday products like pens and mugs are often used.

#4) Be unique
There is nothing wrong with using mugs and pens. But it has been done often before. Instead, consider using some unique products to make yourself stand out. After all, how many people do you think really stop and read the pen they are using before writing? Just make sure it is a product the recipient will use often, as mentioned before.

#5) Include your contact information
There is no reason to use promotional materials if you are not getting some kind of measurable response. Image advertising takes lots of time and effort, and the only companies that can make it work are huge firms with millions of dollars to waste.

Your goal should be to get a measurable response from your products. To achieve this you should have your phone number or website, and a reason they should contact you on the product.  For instance, if you are a web design business then you might say something like “Get a complete website in 3 days or your money back”. It should have a USP (unique selling proposition) that differentiates you from the competitors and in one or two sentences gives people a reason to buy your product or service.

Promotional products can be very effective when used properly. Use these 5 tips, and you should see a measurable response from your efforts.