There are 2 kinds of styles you can pick when it comes to producing an info-product. You can either be creative or innovative.Determining the success of your product launch would depend on the type of tactic you will use.
When it comes to producing an info-product, there are 2 types of methods to choose from. You can either be creative or innovative. Creative means, you see the market and come up with a good solution.
In effect, it is coming up with an info-product that will solve an existing need. For Example, if you know that there are a lot of individuals having a problem to write a salesletter, you come up with a salesletter generator software.
Or, if you see that a number of individuals are trying to plan their joint venture's details, you can generate a joint venture profile software. Essentially, you'll be the first person to sell in the market. Make sense?
However if you want to lower your risk of failing and make cash faster, I'll want to be an innovator. Study the existing products available to fulfill the demand of a market. Observe how good the sales volume is. Then, I'll be an innovator to offer superior solution or tap on the existing opportunity.
Not sure what this means?
Let me explain ...
You may have realized that there are loads of sales letter generator in the market, this is because of the innovative marketers that are making them. Another case of an innovator marketer is the relatively new company called PayDotCom that provides similar service like Clickbank.com.
PayDotCom was create after the company Clickbank.com was launched When it comes to providing credit card processing service with built-in affiliate tracking program, Clickback.com was the first to provide such. Now, there are new innovative marketers that have produced an affiliate tracking tool that can be included with other credit card processors like Paypal.com, 2checkout, authorize.net, etc.
Innovative marketing doesn't limit to imitating what is successful and trying to be superior, larger or less expensive. That's a very narrow observation on how to be profitable and it will normally fail. You will alter the entire profit model by adding these 2 ingredients which are as follows:
1. Looking for an angle
Looking for an angle means positioning yourself different from the originator. For example, Clickbank.com is a success. However other affiliate tracking tools that did not have a built-in credit card processor were very successful too by tying up with third party credit card company. PayDotCom is also another case in point for they solve the core problem.
2. Complimenting with the pioneer
Make an info-product that can ride on the existing successful market. Let's take Clickbank.com as a model for discussion purpose. There are various new tools invented to enhance the convenience of using Clickbank.
Examples are: Software to manage your Clickbank.com affiliates; Software to pull-out your Clickbank sales report into a Microsoft Excel file; Software to create Clickbank.com search engine tool that is integrated with Clickbank ID;Instructional videos on how to setup Clickbank.com account; and many more.
See what's happening on the internet.Decide whether you want to become a creative or innovative marketer. Then, TAKE ACTION!
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