What Will Adidas Show You This Time

It is a great honor for Adidas to provide the series of products that is the most sustainable in the history for London Olympic Games and Paralympics Games in 2012. This is Adidas' another milestone in sponsoring sports equipments for the Olympic Games and Paralympics Games these two sports events in the history. More than a decade, Adidas Group has been making great efforts to adopt more sustainable business practices. In this industry, in addition, it was regarded as the vanguard. Adidas was responsible for providing sports suits for eleven countries' Olympic Committee and Paralympics Committee in the 2012 London Olympic Games, and this perfectly presented this practice.

In 2012 London Olympic Games, each running shoes styles that Adidas prepared all included sustainable elements. In this Olympic Games, as many as seventy million volunteers will participate in them. The sports shoes edition they going to put on is the extraordinary Fluid Trainer that will be the most sustainable development of Adidas throughout the history. This kind of shoes' mold making efficiency is more than seventy percent, which effectively reduces the waste.

On the sustainable development, sportswear series of the 2012 London Olympic Game leaves a profound impression all the same. One hundred and sixty-five sorts of sustainable materials have been developed by Adidas, which have been provided for the Olympic Games. Suits for volunteers, for the Olympic Torch Relay, for the ninety-six Olympic Village as well as for training totally are going to adopt sustainable materials, and these suits will be supplied by Adidas. Adidas was equivalently to recollect and reuse 1.5 million bottles during the procedure of manufacturing athletes and volunteers' suits in the Olympic Games.

Simon Cartwright who was Adidas's vice president for the Olympic Games business said :"As a responsible global brand, Adidas attaches great importance to the sustainable development". "In every regards, we are concerned about the sustainable development". "The scope changes from innovation, design, development and purchasing to sales and marketing management". "Moreover, it even includes the operation mode of our stores and office buildings".

Up to now, the Adidas products that adopted in London 2012 Olympic Games were products of the most sustainable products of Adidas when contrasted to each Olympic Games and Paralympics games before, and even made a comparison to any global activities. Each sportsman that will dress Adidas products all will put in the products with sustainable development in the Olympic Games. In order to dramatically reduce the impact on the environment, Adidas made a five year plan. Adidas has appraised and chosen to be one for the continuous eight years among the one hundred companies that were the most sustainable development companies. Adidas often cooperates with the London Olympic Organizing Committee's Sustainable Development team. Furthermore, Adidas was the industry leader of the Dow Jones Sustainability Index since 2011.