Adidas Sustainable Shoes Will Reduce the Impact on Environment

It is a great honor for Adidas to provide the series of products that is the most sustainable in the history for London Olympic Games and Paralympics Games in 2012. Adidas has been sponsored the Olympic Games and Paralympics Games these two sports events sports equipments, and this is a milestone for Adidas once more historically. Over ten years, Adidas Group has been working to use commercial behaviors, which were more sustainable. Moreover, it was recognized the industry pioneer in this field. Adidas was responsible for providing sports suits for eleven countries' Olympic Committee and Paralympics Committee in the 2012 London Olympic Games, and this perfectly presented this practice.

In 2012 London Olympic Games, each running shoes styles that Adidas prepared all included sustainable elements. In this Olympic Games, as many as seventy million volunteers will participate in them. They will wear Adidas's special version of sports shoes called Fluid Trainer, which is the most sustainable development in the history of Adidas. This kind of shoes' mold making efficiency is more than seventy percent, which effectively reduces the waste.

On the sustainable development, sportswear series of the 2012 London Olympic Game leaves a profound impression all the same. Adidas has developed 165 kinds of new sustainable fabrics for the Olympic Games. Adidas will provide volunteers suits, the Olympic Torch Relay suits, the ninety-six Olympic Village suits and training suits, which all will use sustainable fabrics. During the process of producing suits for the Olympic athletes and volunteers, Adidas meant to recycle 1.5 million bottles.

Simon Cartwright who was Adidas's vice president for the Olympic Games business said :"As a responsible global brand, Adidas attaches great importance to the sustainable development". "We would like to pay attention to the sustainable development in all aspects". "It ranges from innovation, design, development as well as procurement to selling as well as marketing". "What's more, our office premises and shops' operation styles are also contained".

Up to now, the Adidas products that adopted in London 2012 Olympic Games were products of the most sustainable products of Adidas when contrasted to each Olympic Games and Paralympics games before, and even made a comparison to any global activities. In the Olympic Games, each athlete who wears Adidas products is going to wear the sustainable development products. In order to dramatically reduce the impact on the environment, Adidas made a five year plan. Adidas has appraised and chosen to be one for the continuous eight years among the one hundred companies that were the most sustainable development companies. As for the Sustainable Development Group of the Olympic Organizing Committee in London, there always cooperation with Adidas. Furthermore, Adidas was the industry leader of the Dow Jones Sustainability Index since 2011.