Adidas Is Outstanding This Time

It is a great honor for Adidas to provide the series of products that is the most sustainable in the history for London Olympic Games and Paralympics Games in 2012. This is Adidas' another milestone in sponsoring sports equipments for the Olympic Games and Paralympics Games these two sports events in the history. Over ten years, Adidas Group has been working to use commercial behaviors, which were more sustainable. Moreover, it was recognized the industry pioneer in this field. In 2012, there held the London Olympic Games, and the sports suits for Olympic Committee and Paralympics Committee of eleven countries have been supplied by Adidas, which can make a perfect presentation of this behavior.

In 2012, Adidas prepared running shoes for London Olympic Games, and there were elements of sustainability in each style. As many as seventy million volunteers are going to take part in the Olympic Games. They will wear Adidas's special version of sports shoes called Fluid Trainer, which is the most sustainable development in the history of Adidas. The is a decrease on the squander because the making efficiency of this shoe mold is over seventy percent.

The 2012 London Olympic Game's sportswear series is also impressive on the sustainable development. One hundred and sixty-five sorts of sustainable materials have been developed by Adidas, which have been provided for the Olympic Games. Adidas will provide volunteers suits, the Olympic Torch Relay suits, the ninety-six Olympic Village suits and training suits, which all will use sustainable fabrics. Adidas was equivalently to recollect and reuse 1.5 million bottles during the procedure of manufacturing athletes and volunteers' suits in the Olympic Games.

Simon Cartwright who was Adidas's vice president for the Olympic Games business said :"As a responsible global brand, Adidas attaches great importance to the sustainable development". "In every regards, we are concerned about the sustainable development". "The scope changes from innovation, design, development and purchasing to sales and marketing management". "Moreover, it even includes the operation mode of our stores and office buildings".

Compared to each previous Olympic Games and Paralympics games, and even compared to any global activities, Adidas products that used in London 2012 Olympic Games were the most sustainable development products of Adidas so far. Each sportsman that will dress Adidas products all will put in the products with sustainable development in the Olympic Games. In order to dramatically reduce the impact on the environment, Adidas made a five year plan. In the successive eight years, the company was voted as the most sustainable one hundred global companies. Adidas often cooperates with the London Olympic Organizing Committee's Sustainable Development team. In addition, Adidas, since 2012, was the Dow Jones Sustainability Index's leading enterprise.