An Email Copywriting Lesson From a Chess Nerd

Although I sometimes am impatient to sit through the entire game, chess is one board game that I really enjoy playing.

Chess has been in my life for as long as I can remember.

My parents bought my first plastic chess set when I was seven years old. And according to my elementary school yearbook, I joined the chess club. To be completely honest, I don’t remember doing such a thing at all.

Anyways, once in a while I play with one of my friends who’s a huge chess nerd.

I remember this one day I was playing chess with him. I was moving my pieces in, according to him, an unconventional way.

I laughed and told him I had no clue what I was doing, that I didn’t know any chess strategies.

That must’ve struck a nerve in him.

He looked at me with a face as if he was saying, “What did you just say,” as his left eye slightly twitched.

I guess hearing that was a pet peeve of his because he went full lecture mode on me.

To sum up what he said,

There’s no standard strategy in chess. You create your own.

Two short sentences, but a huge lesson in them.

It’s the importance of thinking and creating something yourself versus copying someone else.

In certain cases, it is ok to copy someone else, as long as you eventually turn their style into your own. This is especially true if you’re into any creative hobbies.

But if you’re like certain email marketers who prefer to use email templates rather than write your own emails from scratch, then you’re only doing yourself a disservice and my book, "How to Become an Email Titan," will be useless to you.

If you’re willing to take the time to write your own emails, then my book can help you write non-boring, engaging emails that’ll make your readers fall in love with you, your emails, your products, and services.