Since running Webinars to help provide training for eNudge subscribers, a number of Contact Point clients have asked us about running Webinars for their own business, so I wanted to share with you what we've learnt after holding our first 3 eNudge webinars.
The GoToMeeting interface allows you to record the webinar and then store that for later playback by the attendees or others who weren't able to attend. In this regard, always warn people that you are going to record the webinar so that they can protect their personal information when asking a question or making a comment.
Depending on the purpose of your webinar, the recorded contents can be used as training material for other customers, or promotional material playable from your website or YouTube (as long as it is smaller than 2Gb and less than 15 mins in length).
I have also found that the GoToMeeting record function has allowed me to easily record information for playback online even when it's not part of an actual webinar; that way you can record the information that makes up the webinar, without technology or other interruptions, which may be more suitable to be played by people who didn't attend.
Ideas for Webinars in your BusinessThe remaining question is how can you use Webinar technology for your business? Professional services companies will usually have an obvious use for Webinars to educate clients, provide customer service and support, and talk about new products and services that they intend to provided. Here are some examples of the use of webinars for other industries:
If you need some help arranging a webinar for your organisation, or want to talk through your ideas, don't hesitate to get in touch.
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