There are simply too many press releases being submitted that are not accepted as they are actually articles. It is important to understand the difference between the two and keep them separate.
Many new marketers may wonder whether press releases or articles are the better marketing source. The main thing to remember with these two types of marketing is that they are both completely different.
The only similarity in press releases and articles is that they need to be well written, have good relevant content, and be optimized with keywords to get ranked in the search engines. Other than these similarities, they are completely different from each other.
If you are writing and submitting articles to article directories, you hope that they will get read and your link will get clicked on. You may even see your article on someone else’s website. This is always a good thing for your business, as you will then have good link popularity.
Article writing is writing about relevant information about your subject of expertise. This will make you look like an expert in your field.
Press releases, on the other hand, are not at all like articles. They are written in the perspective of getting the news out. It is kind of like an announcement. Press releases are not submitted to article sites, and they are not used to submit other articles. Many people get these mixed up with articles and end up writing more of an article than a news release.
When you think of writing a press release, think of what you would read in a newspaper. It needs to be newsworthy. It isn’t an advertisement or some type of self promotion. You can do a press release on almost anything. Anything new that needs announced is good for a press release. Starting a new blog, lens, or company is definitely newsworthy.
The key to remember about press releases is that you should only8 submit them when you have something newsworthy to announce. Don’t submit a press release for the purpose of getting people to read your newest article that you submitted. Submit your press releases sparingly.
Press releases and articles are not to be mixed. They are two completely different entities and should be kept that way. If you follow this concept, you will see better results from the articles and press releases you submit.
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