Find out how to make your business more visible online through blogging and social media.
The number one reason people are doing searches on the Internet is to obtain information. It may not always be "business" information, but nevertheless, this is the main reason people give for getting online. Much of the information people look for IS business related, like: new vendors to work with, emerging trends and technologies, products they need to purchase, ways to do their jobs better, solutions to problems.
Now think about this: some people have problems and yours may be one of the few companies that can provide them with a solution. Can they find you?
If I use my own client base as the gauge for how well industrial companies are doing at "getting found" on the Internet, I would have to say "not very well." The number one issue is that their websites simply aren't visible enough. Whether a business is industrial or not, if it doesn't come up on the first page of search results and win the "click," it's probably not getting found.
Of course there's "pay per click" advertising, but many people when surveyed say they don't even look at the sponsored ads when they search. I'm not saying "pay per click" is a waste of money; but if you want to get the most number of click throughs, you need to be listed on the first page of "natural" search results.
I realize that the successful online business model doesn't always translate well to industrial . . . but will it always be that way? I think every business that has obtained a strong online presence (and visibility) has mastered two strategies: blogging and social media. If you truly master these two tools, you'll increase your online visibility, improve your search engine rankings, and generate exponential traffic to your website, which, in the numbers game equates to more new business.
I write a lot about manufacturers and industrial companies using social media on my blog, but rarely have I written about blogging. I decided it was time to change that!
I am going to say this one more time (because I say it to my clients all the time): every company that has a website needs a blog. Here are some reasons industrial companies should be blogging:
I have to end this by saying that I write this blog post after almost two weeks of not posting anything. As a small business owner, I can totally relate when you say, "but there are not enough hours in the day to take care of my own business, much less WRITE about it."
I also understand the overwhelming feeling you get when you think you have to write three, two, or even one blog post per week. I write this blog post after almost two weeks without writing because I accept that I cannot do it perfectly. My customers (and family) will always come first. To throw up my hands and say, "because I cannot do it perfectly, I will simply not do it at all" - is like saying "because I can't exercise every day, I won't exercise at all." We all know what THAT leads to . . . right? Out of shape body? Outdated website? There's always a choice.
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