Step by Step Guide for Effective Marketing with Baidu Advertising

If you want to expand your business in China and become popular among Chinese consumers, you need to depend on Baidu that you cannot ignore. It is China’s largest search engine, and it is worth investing in Baidu advertising to make sure your brand is visible to more and more customers, but before starting in Baidu, there are few things you need to know for making the most out of your marketing efforts.Creating an account in BaiduHaving a Baidu account is quite costly and complicated. When you are creating a Baidu PPC account for your Baidu advertising, you need to provide several documents because of the strict laws for the Chinese internet. Go through the guide provided by Baidu to make sure you have all the required documents and also you meet other requirements, especially as a foreign firm. After you got the approval of your Baidu PPC account, you need to deposit a fee into your account before the account becomes functional. All payments for advertising that you need to pay to Baidu has to be deposited manually, no automated method is applicable here.Character LimitsThe write-up that you want to place into your Baidu PPC ads, has more character limit as compared to Google AdWords. With more space, you can write more for your Baidu advertising. For ad titles, you will be getting 50 characters of space and 80 characters of space for each line of the ad. But the catch is, only the first “Like” of your ad description will be showing immediately on the search results page, so it is important to write an appealing message in your description so that it can able to attract consumers.Analytic CapabilitiesAfter setting up your Baidu PPC account, you need to do proper research about the keywords that work in the Chinese marketplace as they will be totally different than the Google environment. Baidu, having its own keyword research tool, helps to research your competitors to get an idea which keywords will be the best to use for Baidu advertising. The platform also has several tools for managing your marketing campaign.Localizing your Advertisement’s CopyPlease avoid creating an English version as not a single user will be clicking on your ads. Make sure that everything is written in Chinese and has been properly tailored to work with the latest trends and local markets. Ensure that the site lading page must also be in Chinese as if users notice that you have an English page, it will surely hurt your quality score for positioning of ad placement.Baidu Ads for Mobile and DesktopYou need to know that on desktop screen, a maximum of four ads can appear at the top of the search result followed by organic results, and two other paid ads will be displayed at the bottom of the search page. The ads that are displayed on Baidu are more profound but the reference of being a PPC ad will be less noticeable, so people will not be realizing that they have clicked on an advertised result.