No matter how mind-blowing ideas you have, when it comes to reading, grabbing a reader’s attention is very hard so video marketing is a tactic to get over this. On average, it takes 15–20 seconds for the reader to decide whether he is going to further read it or not. So, if you need to grab the reader’s attention, you need engaging content with fascinating visuals. And what’s even better than that? Videos of course. But why should the video be part of your marketing strategy? Let’s list down few amazing reasons.
Google loves attention
So, one of the mantras is, Google rewards the sites where visitors spend more time. And obviously, visitors will spend more time if they get interesting videos on the site. It keeps their interest developed. So, create engaging explainer videos and animated videos and get rewarded by Google. This can help you a lot in boosting your business. It is better to SHOW than to DESCRIBE. Sometimes it is complicated to explain the idea with words as there are so many ways people can interpret a product/service description. Thus, it is always more easy to show how your product works than to explain it in words. Even for lazy readers, explainer videos can solve the issue by easily making them understand about the product.
Boost Conversions
Buffer researched and analyzed that companies that include video marketing in their marketing strategy attain 27% higher click-through rates and 34% greater conversion rates than those who don’t use it. Another research proved that 74% of users are more inclined towards buying a product after watching a video. It is indeed a fact that video boosts conversions. It can help you get more leads and better conversion rates. So better start crafting your explainer videos and animated videos exciting product videos now.
Attract Mobile Users
On mobile phones, Instead of reading long articles, people prefer to see short and interesting explainer videos. According to YouTube, every year mobile video consumption rises by 100%. People watch a great number of videos every day, stats say it is 5 Billion videos per day. This is enough to justify people’s love for videos. And it attracts mobile users more being to the point, self-explanatory and engaging.
Stay connected with your customers
Videos enable you to better connect with your customers as it better clarifies the concept with a voice-over explaining the solution. For the lazy readers, explainer videos can solve the issue by easily making them understand about the product. Trust is another important reason for customer loyalty. Videos also help to build a trust relationship with customers as it humanizes and projects a more personalized image of your brand. And if it has a voice over as well, it gives another human touch to your video.
Video Optimizes your Search Ranking
According to research by Hubspot, 65% of the senior executives visit the site if they find any relevant branded video. And if the video is interesting, it convinces the viewers to stay longer on the website. This means that videos that pique consumer interest and are of great quality can bring lots of clicks to your site. Remember that the search engine can also recognize image elements within the video through its Video Intelligence API. This API can also catalog the keywords used within the video and can help the website to rank better. So, video is good to go option to upgrade your SEO ranking.
Videos support branding
A smartly produced video that promptly gets viral helps the company to be known by many new visitors. But how can it be smartly produced? Simple, it should ooze your brand image without being overly promotional. This kind of videos supports to position the brand image in the minds of people. From the custom logo design to the brand values, it instills a very strong image of the brand in the mind of the one watching it.
Make it go Viral
Which sort of content is most shareable across the web? Of course video. Why? Because it is brief, well explained, interest-grabbing and engaging. You can call it a magic formula, but if created smartly, videos go viral in a way faster manner than other types of content. So if you want to make it go viral, Video is the medium.
Final Thoughts
Sometimes people spend a lot of money on SEO, website and a lot of other mediums, but still in vain to get the desired results. But being the most engaging and socially shareable type of content, video connect with the customers in a better manner, ultimately promoting brand position and sales. So, if you’re working on creating an effective marketing strategy, including video marketing for sure.
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