Get More Referrals with the Proper Introduction

If you have ever given a speech or other presentation, the host or MC has probably asked you in advance for an introduction that he can read. At least I hope so, because you want to be accurately introduced and in a manner that present you in a good light. The same holds true for much more intimate introductions.

The next time one of your business associates introduces you at a networking or similar event, listen carefully to the words she uses. Does she introduce you as "a travel agent," or as "The travel agent whose passion for the Greek Isles allows him to provide once-in-a-lifetime experiences for discerning travelers"? Are you introduced as "a CPA," or "The CPA who helps medical professionals save time and money by establishing efficient procedures"?

The way you are introduced is a direct reflection on how you present yourself. If you do so in a consistent, engaging fashion, then the resulting brand is how others think of you and present you. If you do not take this into consideration, you leave it up to the other person to decide what to say, and that most likely is the first and easiest thing that comes to mind.

This idea is always important, but even more so when you are not present to add to or correct the introduction, such as during a referral. My goal -- whether I am present or not -- is to have others refer to me as "The speaker, author, and coach who helps self-employed professionals attract more clients." It is certainly more likely to drum up business than "He's in marketing." Which would interest you more?

I urge you to think about an introduction that tells others who you benefit and how you benefit them. Then, consistently use it when introducing yourself. It won't be long before others are doing the same on your behalf.