Adidas Will Bring Your More Surprises

The performance of Adidas has continued to be higher than its competitors. In the third quarter of 2012, its turnover and profit increased dramatically. But due to the existing problem of Rebook Company, which was its subsidiary company in the United States, its ranking was just lower than the second biggest sports brand of Nike. This year; the revenue expected value was regulated down by Adidas Company. The reason was that it needed to provide financial support for the restructuring of Rebook India company after the fraud case. Adidas expected that in the fourth quarter, it will fall into deficit.
However, it was expected by Herbert Hainer who the president of the group that just like 2012, the company will set a record on its turnover and profit in the next year. On Thursday (November 8), Adidas group announced that from June to September this year, the group's surplus rose fourteen percent and reached to 344 million euros. The turnover rose eleven percent and reached to 4.2 billion euros. And this realized the market expectation before. An analyst has been interviewed by Reuters, and it was expected by him before that the average turnover in the third quarter of Adidas group will be 4.15 billion euros and the net earnings will reach to 335 million euros.
In the third quarter, what pushed Adidas group's performance rise mainly was the specialty shop retail. There was almost no growth to the wholesale business. There was a respective ten percent increase on the turnover of Adidas in eastern Europe, China and Latin America after the exchange rate's adjustment, and the increase was the largest. But Reebok's performance fell by as much as twenty-five percent. North American market, therefore, showed an overall decrease. The performance development of Adidas was the best compared with Nike and Puma. Although Nike group appeared a strong growth, the entirety and products' turnover decreased.
Puma group had a very strong dependence on Europe. As a result, the debt crisis has fully influenced it. Within the twenty years, the management of Puma group made the largest adjustment for the sake of dealing with the decrease on profit and the gloomy prospect. This year, the profit of Adidas Company is likely to reach to 770 million euros to 785 million euros, and a record will be broken. Accordingly, the growth could reach to fifteen to seventeen percent. Adidas group's earning has reached to 798 million euros in the first nine months. To some extent; there maybe losses to Adidas group in the fourth quarter. In addition, it was expected that throughout 2012, the turnover growth of Adidas group will be lower than the percent.