Do You Know the Turnover of Adidas Company

The performance of Adidas has continued to be higher than its competitors. In the third quarter of 2012, its turnover and profit increased dramatically. But due to the existing problem of Rebook Company, which was its subsidiary company in the United States, its ranking was just lower than the second biggest sports brand of Nike. This year; the revenue expected value was regulated down by Adidas Company. The reason was that it needed to provide financial support for the restructuring of Rebook India company after the fraud case. It was expected by Adidas that it is going to be in deficit in the fourth quarter.
However, it was expected by Herbert Hainer who the president of the group that just like 2012, the company will set a record on its turnover and profit in the next year. On Thursday (November 8), Adidas group announced that from June to September this year, the group's surplus rose fourteen percent and reached to 344 million euros. There was an eleven percent increase on the turnover, which reached to 4.2 billion euros. And the previous market expectation was realized through this. According to the previous expectation of an analyst who has received the interview of Reuters, Adidas group's third quarter average turnover will be 4.15 billion euros, and the net profit will be 335 million euros.
The exclusive shop retail was the main factor that promoted the rising performance of Adidas group in the third quarter. There was almost no growth to the wholesale business. There was a respective ten percent increase on the turnover of Adidas in eastern Europe, China and Latin America after the exchange rate's adjustment, and the increase was the largest. However, there was as mush as twenty-five percent decline to Reebok's performance. North American market, therefore, showed an overall decrease. The performance development of Adidas was the best compared with Nike and Puma. Although Nike group appeared a strong growth, the entirety and products' turnover decreased.
Puma group had a very strong dependence on Europe. As a result, the debt crisis has fully influenced it. Within the twenty years, the management of Puma group made the largest adjustment for the sake of dealing with the decrease on profit and the gloomy prospect. This year, the profit of Adidas Company is likely to reach to 770 million euros to 785 million euros, and a record will be broken. The corresponding increase may range from fifteen percent to seventeen percent. Adidas group's earning has reached to 798 million euros in the first nine months. To some extent; there maybe losses to Adidas group in the fourth quarter. What is more, the expectation showed that Adidas group's turnover increase will be lower than ten percent during the whole year of 2012.